CrowdcastingThe alternative to broadcasting

How it works

A better way to connect businesses and customers.

Crowdcasting combines word-of-mouth marketing, affiliate relationships, referrals, customer research and distributed online participation. Every campaign begins with one specific business objective — and everything else is built backwards from it.

Step one is a decision, not a purchase

Name the objective.

Before anything is designed, we agree on what a win looks like. The objective may be to:

  • Introduce a new product
  • Attract qualified prospects
  • Increase registrations
  • Generate completed sales
  • Obtain product feedback
  • Survey a target market
  • Encourage truthful customer reviews
  • Test an application or website
  • Build awareness in a community
  • Enter a new geographic or demographic market

The sequence

Six steps from objective to evidence.

Step 01

Tell us what you want to accomplish

You identify the campaign goal, the target customer and the result you want.

Step 02

We design the campaign

We assemble the right combination of referrals, surveys, reviews, content sharing, product testing and performance-based promotion.

Step 03

Crowdcasting Partners participate

Qualified participants receive clear assignments, approved campaign materials and disclosure instructions.

Step 04

Activity is documented

Campaign activity and qualifying results are tracked according to the client agreement.

Step 05

Compensation follows performance

Crowdcasting and its participating partners are compensated on verified campaign terms and verified results.

Step 06

You use the results to grow

You receive exposure, feedback, referrals, market data and the other agreed campaign deliverables.

Campaign components

What a campaign is actually made of.

A single campaign may combine several of these. The mix is set by your objective, your margins and your operational capacity — not by a package tier.

  • Referral links or promotional codes
  • Social-media distribution
  • Customer surveys
  • Product or application testing
  • Ratings and review requests
  • Brand-awareness assignments
  • Lead-generation activities
  • Affiliate promotions
  • Customer follow-up
  • Market-research questions

Documentation & verification

Crowdcasting may document activity through referral links, promotional codes, screenshots, transaction data, survey responses, campaign dashboards or other agreed evidence. Compensation is based on the terms of the applicable campaign agreement — nothing is paid on an estimate.

Disclosure is built in, not bolted on

Partners receive approved materials and required disclosure instructions before they post anything. Endorsements must be truthful and reflect genuine experience. We do not buy false reviews, and we do not accept campaigns that ask for them.

Tell us the objective. We’ll design the campaign.

Every campaign starts with a consultation, not an invoice.

Launch a Campaign Become a Crowdcasting Partner